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Totally Off-Topic: Most Ironic Neighborhoods in America

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We're way too serious with our data analysis here at Behind the Net, so I wanted to break out of p-values and regression to the mean and apply a little data analysis to everyday life...

I was recently in Portland, OR, and I could not believe the sheer concentration of hipsters. (If you don't know what a hipster is, consider yourself lucky.) I mean, I live in San Francisco, and I lived in the Mission for six years, so there's no lack of mustachioed, inked-up tight-jean and 80s ray-ban wearing hipster dudes riding by me on fixies on their way to the record store. One of my favorite hole-in-the-wall latin american restaurants is under new ownership and now has a ridiculously-expensive tasting menu.

But Portland was on a whole other plain - animal skulls mounted on bike handlebars, food carts everywhere, restaurants with three things on the menu, and tons of those godawful oversized glasses. The place just dripped with irony. So I wondered...is my San Francisco-centrism blinding me to what are the most ironic neighborhoods and cities in the country are?

To answer that question, I went to Yelp. I went city-by-city, neighborhood-by-neighborhood, to find the greatest concentration of hipsters. And how did I do that? For hipsters, it was pretty easy - I typed 'hipster' into the search bar. But how do you find non-hipsters? Well, I'd say the establishments most contraindicated with hipsterism are sports bars. So a city's irony factor is just the ratio of 'hipster' hits to 'sports bar' hits.

First, the most ironic large neighborhoods:

Neighborhood Hipster Sports Bar Ratio
Williamsburg 410 87 4.7
Silver Lake, LA 131 42 3.1
Lower East Side 168 66 2.5
Capitol Hill, Seattle 147 58 2.5
Mission, San Francisco 410 178 2.3
Brooklyn (w/o Wmsbg) 358 181 2.0
Wicker Park, Chicago 142 77 1.8
Hollywood 208 124 1.7
Whittier, Minneapolis 153 151 1.0

Well, no surprises here. I didn't do an exhaustive search, but I went after the most famous ones in the most hipster cities. What about smaller neighborhoods?

Neighborhood Hipster Sports Bar Ratio
Little Five Points, Atlanta 21 5 4.2
Echo Park, Los Angeles 54 15 3.6
Mississippi, Portland 22 7 3.1
East Austin 48 17 2.8
Logan Square, Chicago 94 37 2.5
Hawthorne, Portland 48 22 2.2
Coventry, Cleveland 68 33 2.1
Humboldt, Portland 59 29 2.0
Jamaica Plain, Boston 37 19 1.9
Bucktown, Chicago 57 38 1.5

Again, not an exhaustive search. And some neighborhoods, like Bella Vista in Philadelphia, didn't have enough hits to really be relevant. If you've got some other neighborhoods for me to check out, feel free to comment.

Lastly, what about cities as a whole? These nine had roughly the same number of hipster hits as sports bars or more:

City Hipster Sports Bar Ratio
LA 2382 1691 1.4
Portland 610 478 1.3
Philadelphia 387 340 1.1
SF 1984 1792 1.1
Austin 456 414 1.1
New York 2062 1914 1.1
Minneapolis 159 155 1.0
Seattle 677 690 1.0
Oakland 460 474 1.0

I'm somewhat surprised that Philadelphia and Minneapolis ranked as highly as they did. And at the bottom end:

City Hipster Sports Bar Ratio
Phoenix 215 739 0.3
Miami 75 261 0.3
San Jose 188 775 0.2
Las Vegas 98 471 0.2
Orlando 37 214 0.2

These are definitely five deeply unironic cities. I've been to San Jose numerous times, and the actual meaning of everything there is certainly the same as the literal meaning.

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Ha, I love this. As someone who’s constantly trying to avoid the hipster label as it chases me around, this is very useful.

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by Jake Shapiro on Jul 20, 2010 9:27 AM EDT reply actions  

As a resident of the PHX metro area I can vouch for your numbers. What’s worse is most of them aren’t even good sports bars.

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by Carl Putnam on Jul 20, 2010 9:33 AM EDT reply actions  

don’t forget that a not small minority of the sports bars in the hipster neighborhoods are soccer bars.

by Triumph44 on Jul 20, 2010 9:41 AM EDT reply actions  

That’s true. I often find myself in the Mission wanting to get a burger and watch a baseball game and I’m totally tapped out for destinations. But during the World Cup, I could eat and watch the games anywhere…Even in a gay bar…

by Hawerchuk on Jul 20, 2010 11:28 AM EDT up reply actions  

Logan Square, Chicago?

seems like it might be more hipster than Wicker Park now, but it’s also a huge neighborhood with parts that are pretty unhipster (read:not in any way gentrified)

although i can’t tell whether hipsters are becoming more or less prevalent, i think my eyes have been burned out to irony.

all hipsters deny they are a hipster, though. which is the most annoying part of hipster irony.

hilarious post to wake up to this morning

by Canseco's Roid Party on Jul 20, 2010 10:44 AM EDT reply actions  

You’re totally right. Logan Square scores a 2.54, which is off-the-charts for Chicago.

by Hawerchuk on Jul 20, 2010 11:29 AM EDT up reply actions  

Tell me about it - I live there

I got a taco last week. In the next booth were 2 chicks and a guy that looked like Joe Dirt. They had the following accoutrements: tight cut offs w/ holes, spiky mullet, wife beater, flannel, acid wash mom jeans w/big pleats, crop top, Tisha Campbell vest, potato sack dress, and 3 pairs of “godawful oversized sunglasses.”

There is however, a substantial amount of overlap in hipster bars and sports bars here. You’d be amazed at the number of hipster Blackhawks/hockey fans. I live a block from a hipster bar and they televise Blackhawks games. I also live 4 blocks from a sports bar that’s usually packed full of hipsters.

by TrialsBass on Jul 20, 2010 9:06 PM EDT up reply actions  

Well, there are no hipster Sharks fans here. The Sharks are as unironic as a NASCAR mullet. And the Wings fans (most common) or Hawks and Bruins fans (see them sometimes) tend to the angry alcoholic side.

I was having dinner with some friends and at the next table, there was a fairly hot girl with her parents and her boyfriend who had bedhead and was wearing what might have been Hugh Hefner’s smoking jacket. How that works is beyond me.

by Hawerchuk on Jul 20, 2010 9:33 PM EDT up reply actions  

Lucky you!

Who knows, sports may be the new hipster thing. Chicago Thrash Ensemble (not thrash metal, how ironic) sells CTE Bears shirts. I saw their singer in a Raiders shirt and someone else a Dolphins hat. That I do find funny, considering just that the Raiders have been an EPIC FAIL in almost every conceivable way for quite a while.

by TrialsBass on Jul 21, 2010 7:49 PM EDT up reply actions  

You’d think San Jose would rank higher on this list. I wonder why it doesn’t.

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by Cornelius Hardenbergh on Jul 20, 2010 10:45 AM EDT reply actions  

San Jose lacks the authenticity that hipsters crave. Plus it has no historical bike messenger industry.

by Hawerchuk on Jul 20, 2010 12:01 PM EDT up reply actions  

You were surprised by Portland? When both Stephen Malkmus and all of Sleater-Kinney move to a city, you know it’s more ironic than Jesus himself.

I’ve always thought of Minny as kind of a half-and-half city. Tons of music, colleges, and no major military bases that I’m aware of (probably another good reference point).

I’m sure you’d find similar results if you just did a comparison of liberal arts schools vs. tech institutes or something of that nature.

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by Bruce Peter on Jul 20, 2010 11:29 AM EDT reply actions  

I didn’t realize Sleater-Kinney moved there. I went to the “Experience the Music” museum in Seattle and they had a huge section devoted to them. It seemed a little much…especially for a band that blew off Seattle so easily.

Christ, Malkmus even plays on an ironic softball team. Portland blows my mind.

by Hawerchuk on Jul 20, 2010 11:35 AM EDT up reply actions  

A couple of friends of my sister’s lives in Portland. They were in a games night with Carrie Brownstein of S-K. I think she was also involved in a knitting club of some kind.

So much irony.

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by Bruce Peter on Jul 20, 2010 12:01 PM EDT up reply actions  

What’s ironic about playing board games?

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by Chemmy on Jul 21, 2010 9:08 AM EDT up reply actions  

having played in a connect four tournament at a hipster bar, ‘ironic’ is perhaps not the correct word for it, but there is something intentionally childish about it – some people were kind of reveling in taking something so frivolous so seriously.

by Triumph44 on Jul 21, 2010 1:24 PM EDT up reply actions  

The Albatross in Berkeley has had games for decades. I think it makes for the lamest f-ing evening imaginable. But apparently that’s just me.

by Hawerchuk on Jul 21, 2010 1:26 PM EDT up reply actions  

Seriously, I have no idea why Olympia, Washington, was left off of this list. That’s where Sleater-Kinney’s originally from – as it’s the name of a street there. Not to mention that it’s the true origin of Grunge. I guess the state capital part of things keeps getting in the way. (I went to high school 20 miles away.)

So not surprised by Portland. Those Oregonians are in their own little world. They do know their hockey in that town, tho. And that’s what really matters. ;o)

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by Cassie McClellan on Jul 20, 2010 1:04 PM EDT up reply actions  

I like Portland… good beer, civicly minded folk, awesome donuts, close to a volcano (and a well researched, fairly predictable earthquake cycle to GTFO when neccesary), some pretty kickass wilderness/coastline nearby… just hate that their only major league team is in the NBA. Oh well, I can definitely appreciate WHL hockey, minor league baseball and I suppose I can pretend to care about the MLS if I were there.

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by Bruce Peter on Jul 20, 2010 1:46 PM EDT up reply actions  

Sleater-Kinney

I don’t know who this is. I’m actually kind of happy for that

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by Jibblescribbits on Jul 21, 2010 1:43 PM EDT up reply actions  

They’re an all female alternative rock band from the 90s to mid-00s. They’re pretty good, actually. “Post-grunge”, I guess is what you’d technically call their sound.

There's nothing quite like the sound of a frozen puck hitting the glass. It makes me happy.

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by Cassie McClellan on Jul 24, 2010 12:18 PM EDT up reply actions  

Finally!

A reason to like Orlando…

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by Yankee Canuck on Jul 20, 2010 11:52 AM EDT reply actions  

Ugh. Nothing can make me like Orlando. Sorry.

There's nothing quite like the sound of a frozen puck hitting the glass. It makes me happy.

Raw Charge, an SBN Tampa Bay Lightning community.

by Cassie McClellan on Jul 20, 2010 1:12 PM EDT up reply actions  

Maybe like is too strong a word. A reason to remember it?

'Nucks Misconduct - Housing Swedish Millionaires Since 2000.

by Yankee Canuck on Jul 20, 2010 2:29 PM EDT up reply actions  

There’s a couple of ironic neighborhoods on the rise in Milwaukee in Bayview and Riverwest. This shouldn’t be surprising, as the hipster drink of choice is often Pabst Blue Ribbon.

Also, not surprised about Minneapolis; I have family there and there is definitely that element.

Speaking of those glasses, I remember when you could get those by sending UPC labels to Malt-O-Meal.

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by Bettman's Nightmare on Jul 20, 2010 12:27 PM EDT reply actions  

Whoa, whoa, whoa— I’m totally not a hipster, but don’t the rules say “no bigoted comments?”

You guys are all being super racists to us hipsters!

BTW, I live in Edmonton, which scores a .08 by your measure. Living in the most unironic city makes our hipsters the most authentic, right?

by Downright Fierce on Jul 20, 2010 1:24 PM EDT reply actions  

Whatever you want to get you through another cold Edmonton winter.

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by Cornelius Hardenbergh on Jul 20, 2010 1:26 PM EDT up reply actions  

You have no idea how relieved we all were when flannel became fashionable.

by Downright Fierce on Jul 20, 2010 1:46 PM EDT up reply actions  

Except there was no irony involved.

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by Bruce Peter on Jul 20, 2010 1:48 PM EDT up reply actions  

Ah, the Canadian Tuxedo

"...sometimes I wake up cradling a gourd."

by Fergus30 on Jul 20, 2010 2:43 PM EDT up reply actions  

wait, i thought that was a denim suit?

by Passive Voice on Jul 20, 2010 2:48 PM EDT up reply actions  

It is.

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by Cornelius Hardenbergh on Jul 20, 2010 2:56 PM EDT up reply actions  

I’m not sure the measurements are the same in Canada as in the US, but yeah, by any measurement, Edmonton would score pretty low.

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by Bruce Peter on Jul 20, 2010 1:29 PM EDT up reply actions  

Edmonton most certainly scores higher than a .08 on the breathalyzer test.

by Hawerchuk on Jul 20, 2010 1:42 PM EDT up reply actions  

Of that you can be certain. Hell, Canadian PBR even has a higher alcohol content.

by Downright Fierce on Jul 20, 2010 1:59 PM EDT up reply actions  

somehow, I feel like the definition of a “sports bar” in SF would be different than in Oakland.

like, I wouldn’t want to go to a sports bar in Oakland…

I have nothing interesting to say.

by blurr1974 on Jul 20, 2010 1:51 PM EDT reply actions  

They’re not so bad, the few I’ve been to anyway. Though they certainly lack the, shall we say, polish that a SF or NYC one may have?

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by Yankee Canuck on Jul 20, 2010 2:30 PM EDT up reply actions  

Montreal scores 0,46 (18/39), but I’m not sure it’s representative. No way in hell there are only 39 “sports bars” in MontrĂ©al, but what do I know…

Even Toronto score 183/219…

We canadians don’t partake in hipsterism, yo.

by Olivier on Jul 20, 2010 3:47 PM EDT reply actions  

i don't buy that...

just counting the members of Broken Social Scene gives Canada enough points to at least appear somewhere on the hipster charts…

and as for the “no bigoted comments”…doesn’t apply to hipsters, as hipsters aren’t real people.

by Canseco's Roid Party on Jul 20, 2010 4:00 PM EDT up reply actions  

And no way in hell are there only 18 hipster locales in Montreal, either.

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by Bruce Peter on Jul 20, 2010 6:23 PM EDT up reply actions  

What is the French word for hipster?

by Bourque77 on Jul 21, 2010 2:10 PM EDT up reply actions  

Whaaa….

I haven’t the foggiest! As far as I can tell, they don’t have a french name and, if needed, are designated as “hipsters”.

But I’m not exactly in the know. More littterates people (ie: attending Concordia University) may be of some help here…

by Olivier on Jul 22, 2010 2:38 AM EDT up reply actions  

I’m pretty confident that there’s a lot more than 39 sports bar in MontrĂ©al. Dunno about hipster places, but just by feel there has to be more than 18 as well.

by James.P on Jul 21, 2010 9:00 AM EDT up reply actions  

yelp is broken in Montreal

by Hawerchuk on Jul 21, 2010 1:29 PM EDT up reply actions  

Just another broken thing around here.

Nice place, I absolutely love it.

Just don’t trust the overpasses. Or concrete structures in general. Oh, and people don’t really pay attention to traffic lights. I mean, drivers. Especially taxi drivers.

The squirrels too. They get meaner every years.

Maybe that’s why Hipsters aren’t more prevalent in Montreal. Come to think of it, riding ironicaly on a fixed gear doesn’t put you in a very comfy spot in the food chain.

Also, the messenger bikers are excessively un-ironic (and generally hostile) around here. But that may be the same everywhere, I don’t know.

Did I mention the concrete? Really, don’t trust anything made of that stuff around here. Which reminds me of watching expos games at Stade Olympique. Good times.

by Olivier on Jul 22, 2010 2:47 AM EDT up reply actions  

As a student who attends college in Portland

I’m getting a kick out of this.
yes, Portland is the hipster city. There are redeeming qualities, but they come at the price of lots of irony, tight jeans, and idiots riding fixies in a city made of hills.

by Hopefulcynic on Jul 21, 2010 4:47 PM EDT reply actions  

I used to bike a lot when I lived in Portland, but I can never understand, for the life of me, why people would ride fixies in that city.

Great city to bike in though.

by James.P on Jul 22, 2010 9:45 AM EDT up reply actions  

hilarious..

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by Killion on Jul 22, 2010 9:28 AM EDT reply actions  

Little Five Points!

I don’t know if “stoner” community strictly qualifies as hipster, but they do have some of the best head shops anywhere.

Signed,
A hipster who likes tasting menus and hockey and thinks most sports bars suck.

by Snap Wilson on Jul 23, 2010 3:53 PM EDT reply actions  

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