To our dearest and most loyal readers,

For the past few months, the SB Nation crew has been working tediously on the re-branding of the website, looking for a fresh, new and effective way for our team of bloggers to deliver you the fan perspective coverage you crave.

It is with great excitement that we unveil to you the first step in the upcoming evolution of Arctic Ice Hockey. Over the next month, SB Nation will undergo a dramatic upgrade to our platform and editorial process in hopes of making site navigation more user friendly, while continuing to bring our readers though provoking fan content.

While there will be much more detail to come regarding our system refinements, today we are able to unveil the new logo that will represent the Arctic Ice Hockey Community.

There still may be some tweeks to the colour scheme before it is rolled out at the end of the month, but this will be the logo that launches our community into the new era of sports blogging.

Feel free to leave us your feedback in the comments section and we can't wait for the launch of our new platform, SB Nation United.

To check out every logo from our 320+ blogs, click the link to sbnation.com/united.