Visiting the Enemy (Phoenix, not the Florida Panthers)
My friend Steve lives in Dallas and has been suggesting a hockey road trip for months (years, really). I've seen more than enough games in LA, San Jose, Vancouver and Calgary, so we debated where else we could go. For a number of reasons (unlikely weather delays, distance, availability of tickets, quality of opponent), Phoenix beat out Denver and St. Louis.
We ended up with some pretty dope seats, row O on the blue line:
That's probably my favorite spot to watch a game from - when you're on the glass, you can see players better, but not when the puck is along the boards. We could see that Steve Downie was whining all game; we just couldn't tell what he was whining about.
All-in-all, it was a quality game. I like watching the Lightning, though they were exhausted after playing in Dallas the night before (Steve is so hard-core, he went to that game too.) The most noticeable player on the ice on either team was, by far, Martin St. Louis. There's no player in the league who can't push him off the puck, but when he has it, he does ridiculous things - he fed Stamkos a pass in front of the net that so baffled the Phoenix defense, Stamkos had about four seconds to put the puck in a wide-open net. St. Louis was also noticeably not a defenseman - he got completely worked by Lauri Korpikoski for a short-handed goal.
I was also intrigued to see first-hand the off-ice state of the Phoenix franchise. They didn't bother to announce the crowd of 12,714, and, as you can see, there's some serious ticket mispricing...The upper deck was packed and you could have bought tickets for a family of elephants in the lower bowl at game time:
I don't think hockey is destined to fail in Phoenix by any stretch of the imagination. But it is certainly destined to fail in Glendale. As you drive the 20-odd miles from Phoenix airport across a landscape with zero blades of grass, it's clear that the entire Westgate City Center (where the Coyotes and Cardinals play) came out of some crackpot land development scheme that's the modern equivalent of swampland in Florida.
The Westgate City Center is just another example of the worst in American planning. It's a mix of Irvine malls and Las Vegas - a place that people drive to so that they can walk around. But the anchor tenants are decidedly third tier: the biggest hotel is the Marriott Renaissance, and the main street wasn't cool enough to merit a Hard Rock Cafe; instead, it got a Margaritaville. Anyways, the entire operation is in foreclosure, and as far as we could tell, the Coyotes operation is so hard up for cash that they only open the doors to the arena an hour before the game to save on salaries. Of course, there's enough money to make everyone go through metal detectors to get into the rink. I don't think any of the other 29 arenas do that, but I guess a lot of hockey fans are packing in Arizona.
Anyways, to the eyes of an outsider, it seems like this team probably could have done ok with a rink in Scottsdale or even in downtown Phoenix amid a more organic setting, but I don't think that's the way things work in Arizona. Actually, I should say "worked"; I can imagine the 2000-era optimism for building massive retail/sports projects is completely gone.
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I've heard the same thing from friends
who have also gone to games. Great building in an awful location. It’s amazing how “smart” business people can get so lost in the money game that this was the end result. Glendale is done, which unfortunately makes it look like Arizona is done.
I think you are right though – if the building was somewhere else things would be much better.
Arctic Ice Hockey Contributor and Season Ticket Holder for the Winnipeg Jets! Stay tuned for local coverage of the NHL in the River City. Follow me on Twitter!
Should say:
In this era smart business people make their decisions based on getting the most gov subsidies.
Dunno where the extra “to” came from.
I’m not sure if location would solved all of the Coyotes woes, the problem stems with Moyes, he was in it for vanity. When his shiny new toy faded, he decided to do his best to devalue the team to unload it in bankruptcy court so he could have a nice tax right-off, and to collect on the back-end from the new buyer. In his last years he would trade away talent, fly the team on his charter airline (and charge 2.5x the going rate), run the team operations out of a business colleagues office building in Scottsdale (no doubt collecting some of that rent) when there were free offices in the arena, and not participate in any form of traditional advertising outside of billboards at Westgate.
Yeah, it definitely has that feel. Tyler Dellow had a great piece last week on how owners are sucking a lot of the excess economic value out of teams and this is just another great example.
That type of excess economic value can help a team with a passionate owner
in a small market like Winnipeg much more viable. Obviously there is plenty of room for shady dealings as well.
Ultimately that’s what a owner should have done to make hockey work here. Advertise and market the game to the 1+ million people living in the west valley. This is why I think Jamison will be a fantastic owner, he did it in San Jose 45 minutes form a huge market in San Francisco. The locals, a group 1.2 million people many Hispanic and Asian, gravitated to the team and the sport. He grew it organically with community outreach, events, and practice Ice rink construction. The same could work in Glendale, market to the locals; and those who want to come from Scottsdale, Mesa, Chandler, etc. will come regardless.
Did you get Dave Tippett's autograph?
"You can't polish a turd." -- George Carlin
Co-Manager at Arctic Ice Hockey
by Bettman's Nightmare on Jan 23, 2012 2:54 PM EST reply actions
Would've been too cheesy, anyway
Probably for the best.
Though next time you should have him sign your chest.
"You can't polish a turd." -- George Carlin
Co-Manager at Arctic Ice Hockey
by Bettman's Nightmare on Jan 23, 2012 4:15 PM EST up reply actions
Metal Detectors
At Joe Louis Arena, everyone has to go through the walk-through metal detectors.
not in Phoenix
We don’t do nice and we don’t do tic tac toe and we don’t do enough goals. But thanks for thinking of us.
by GalenYote on Jan 24, 2012 1:58 AM EST via iPhone app up reply actions

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