Anybody remember the 2009 Stanley Cup celebration? While it involved no beer or cigars on the ice, the Pittsburgh Penguins decided the best way to go was to skate about 35 feet with the cup and scream "FUCKIN RIGHTS!" into the cameras. This required the tv networks to turn the sound off, which was good, because clearly they were the only ones thinking of the children.
No child was harmed by seeing the Canadian Women's hockey team acting like a bunch of goofs, just like no child was harmed by the thousands of images we've seen of professional hockey players drinking champagne from the Stanley Cup. But, as with everything that happens in the Olympics, surely it's unprecedented, and surely it must be presented to the world as though it's the most important thing ever!